Apple’s Golden State: Just Doing What’s Right

by Da'Von B.

This post definitely sums it up.


Among his last advice he had for me, and for all of you, was to never ask what he would do. “Just do what’s right.”

That’s what Tim Cook told the audience of Apple employees at the memorial for Steve Jobs, following his passing in 2011. Now, nearly two years later, we’re starting to see that plan being executed.

This year’s WWDC keynote was fascinating. To me, it felt like the first true post-Jobs keynote. Sure, Jobs hasn’t been with us for the past few Apple events, including last year’s WWDC. But his legacy loomed large over each of those events. This week was different.

Tim Cook seemed different. Phil Schiller seemed different. Craig Federighi seemed different. Eddy Cue seemed different. They all seemed… Comfortable. Relaxed. Confident.

And that was probably the most surprising thing. Everyone seemed cool and collected even though you’d think they’d be scared shitless. After…

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