A Modest Proposal

by Da'Von B.

Great piece…all will be known during WWDC.

MHALLVILLE

The 21st Century Video Platform Apple Should Build

With Tim Cook’s appearance at D11 last week, and WWDC just days away, feverish talk about an Apple-made TV, or something of the sort, has spiked once again.

In the wildest dreams of us video-loving geeks, this Apple TV will have all of the programming and it’ll do everything. A beautiful way to navigate and control your cable or satellite TV service. On demand over-the-top services like Hulu and Netflix. Seamless access to the bounty of the Internet. A DVR. All with a beautiful screen, inventive remote, interoperability with the iPad and iPhone. Apple reinvents the TV just like they reinvented the music business and mobile. Glory!

Apple is without doubt fully capable of making the hardware. But as smart commentators like @monkbent have pointed out, the Apple TV of our dreams is a bit like the…

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