by Da'Von B.

To cover the initial basis of what an Analyst does, it’s important to understand what providing an analysis means;

A method of proving a proposition by assuming the result and working backward to something that is known to be true.

This process as a method of studying the nature of something or of determining its essential features and their relations.


Using these definitions as examples and an understanding of what Analysts are suppose to do, there are very few who actually provide a comprehensive analysis of the things they report especially when it comes to various companies (one company in particular) in the tech industry.

What a majority of analysts have been doing over the past few years, pull random nuggets of non-existant information out of the sky, scour through random tech sites who couldn’t be trusted with a grain of sand, then provide a report based on “component checks” and imaginary “sources” of what a company is doing, what’s in production, and what they must do to “survive” because when you make record profits for a record breaking quarter and take 2/3 of the profits in the smartphone industry, you’re listed in Fortune by your peers as the world’s most admired company, you’re the healthiest company in the industry, apparently your potential for demise is extremely high (emphasis on the sarcasm).

Many analysts seem to be turning into gossip columns where there’s very little to no weight behind their assessments or thorough in-depth thrown together “analysis” you’re slowly seeing reporters of the tech industry misquoting incorrect information (imagine that). There’s obviously an agenda behind consistently providing falsified information, and it’s clear this won’t let up anytime soon. How many times will an analyst say that based on their checks Apple is making a television? Seriously this happens 2-3 times a year. What’s worse is on August 17, 2012 you had one analyst by the name of Peter Misek issue a note to investors stating that the actual Apple television was in full production, and that it would be out by the end of 2012…that time has come and gone.

The truth of the matter is not too many analysts are being analysts or providing comprehensive analysis to back-up their random assertions of what some companies may be doing. This doesn’t apply to all as there are some out there who actually analyze information available and report on those findings. So the next time you read an article that consists of the wording “based on checks with overseas suppliers” STOP READING IMMEDIATELY! There’s a 95% chance that the information you’re reading is a very messy piece of fiction not analysis.