Long Way To Go

by Da'Von B.

Google announced the Chromebook Pixel (because you know…pixels), it has a touchscreen, it’s a laptop, it looks like a MacBook Pro just slightly “gray-er?” comes in WiFi and LTE starting at $1299 with 32GB of storage for WiFi only. There have been arguments “hey it has an office suite of apps you can use offline”…sure, I’m certain that’s what people see upon looking at this device.

Looking at this realistically this device sits at $1299 to access a web browser with 32GB of storage without being able to use intensive applications such as adobe suite or intensive video editing software; meanwhile you could get a 32GB Retina iPad with LTE (your choice of carrier) for $729 + Ultrathin Logitech Keyboard for $99; total for this $828 and you can put Chrome on the iPad along with various cloud storage services (including Google Drive). Or spend an extra $200 for a Retina 128GB MacBook Pro (or purchase a refurbished model for…get this…$1299).

Yes the future is the Cloud, no one is arguing this, the issue at hand is a device that essentially works as long as there’s an internet connection, a device that won’t allow you to use intensive applications like Photoshop or mobile video editing software, a device that does very little in essence but hey it has a touch screen. This obviously isn’t for a regular consumer, it’s clearly for those who have the extra income to spend on a range of products just because they can.

This is essentially a look at how Google views the future by introducing us to more developed hardware, as always the cost of this device will go down as components reduce in cost. With the line of Nexus devices, throwaway Chromebooks and this unnecessarily expensive Chromebook things will without a doubt become introducing later this year, but for consumer adoption, Google has quite a ways to go.