What Is Link-Bait Part Deux

by Da'Von B.

A few days ago CNET posted a story about Apple losing yet another prototype iPhone back in July, I won’t link to their site to add even more hits. Their post read “Apple loses another iPhone prototype again”, suggesting that the San Francisco Police Department along with Apple Security tracked the phone to a residence and offered a reward if the phone was just given back, this all supposedly happened in July. Now knowing the drama that took place around the lost iPhone 4 last year this was bound to draw readers from all over the place to see what happened this time. And a few other “news” sites instead of actually conducting some form of investigative research just reposted the same story, well those that actually practice appropriate investigative techniques that goes along with using some journalistic integrity contacted the San Francisco Police Department and they haven’t heard anything regarding any missing iPhone or any ongoing investigation, and apparently CNET knew this and ran with their story anyway. They went with a story that wasn’t factual and have yet to offer any redaction. This is link-bait, posting an enticing headline pertaining to an extravagant story that had a great deal of press and attention a year ago regardless of the fact that the story ended up being false during preliminary investigation. This is also on par with a tabloid and substantially sad. But a lot of questions remain unanswered so CNET may have simply been misled, at this moment it’s anyone’s guess what’s going.

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