by Da'Von B.

For the first of what will be a weekly post on start-ups to watch will focus on from New York, NY. The product is simple and actually welcomed. allows users as a group to contribute funds towards a gift for that special person. The web app adds a layer of social functionality towards the group gifting experience for gift registry, wish list, or product pages. The platform for social gifting comes with eCommerce plug-in, custom Facebook page app development, and simple integration of full i-Frame solution.